When the Canadian government decided to investigate the policies of a well-known online dating website after a Canadian woman complained that her profile was not erased as she requested, the dating site defended this by saying that “40 percent of its members reactivate within a two-year period.”
The woman whose complaint sparked the inquiry contacted the Office of the Privacy Commissioner of Canada. While this Office did have some suggestions for as to how the dating site could do a better job handling its customer’s private information, they concluded that after the site made some adjustments, the site was acting within the boundaries of Canadian privacy law.
The report from the Canadian government does not say whether or not the woman wanted to delete her account and private information because she had found what she was looking for on the site.
However, this raises another question: Do online dating sites really want you to succeed? This particular dating site claims that they retain customer information for the convenience of subscribers to the service–if your account lapses, it is very convenient for you to sign up again because they can just pull up the information you already entered. But is this really for your convenience or theirs?
In some ways, aren’t they saying that they don’t think you will find lasting love? They are counting on you to be one of the 40 percent who returns and pays again to be a part of their dating pool. After all, the report from the Canadian government notes that, “the online dating industry’s revenues have been estimated at between $3 billion to $4 billion a year worldwide.
Beat them at their own game with a well-written profile and eye catching online dating photos that get you noticed and increase your chances of meeting someone special.