“The Right Photo Makes All the Difference. ”
It is no surprise that the photography industry as a whole is going through many changes. No longer are professional photographers the only viable content providers in the market. Amateur and semipro photographers now take their best work and load it online to one of the many photography distribution channels like Britecube, Flickr, or PhotoShelter. The end result of all these new players in the market is that they are driving the price of quality photography down to record lows.
Professional photographers who were used to selling their imagery through distribution channels like Getty and Corbis, are now finding that there are many new players in the market and many new distribution channels available to the art/imagery buyer. Many have seen their annual income declining because of this. So what's the solution? As in every industry going through change the solution is to explore new markets.
One of the largest uses of digital photography is in the online dating industry. ComScore estimates that 21 million people visited online dating sites in April 2008 alone. The online dating company's host 10s of millions of digital photos of their members. The key to successful online dating is the profile photo that users upload to attract dates. The Online Dating Companies go so far as to insist that online dating success is 15 times more likely with a profile photo than no photo at all.
If you look at any online dating site the first thing they ask you to do is do a search on who you're looking for. The result of that search is a whole page of photos of people that are supposed to meet your criteria. In fact, there's even a way to eliminate those that do not have a photo from the search results. So what does this tell you about the online dating companies? They are focused on helping individuals meet by appealing to their profile photos.
Unfortunately, many online daters rely on poor self portraits or worse, crappy “party pictures”, you know those embarrassing photos that someone snaps of you in one of your drunken rages with all your buddies crowded around you. In fact, most people have not had a “portrait” shot since they last went to the Department of Motor Vehicles. Millions of people are starting to realize that they are not getting the date they deserve because of their profile photo.
With this many people in need of quality photography and a decline in the traditional photography market, photographers should seriously consider exploring the online dating market as a way to sell their photographic expertise. The online dating market is a perfect match for professional photographers and online daters.
For an online dater, a professional photographer can make you look your best without making you look too posed or artificial. They understand the correct lighting that is needed to produce quality images for display on webpages. Going to a professional digital photographer for your profile photo needs is probably the best way to increase your chances of meeting that special someone.
Photographers who penetrate this new market have two benefits. On the one hand these photographers offering quality services help people meet and interact. Secondly these photographers are using their online dating business to introduce their clients to the other types of services that they provide. Hence, s, a client who originally comes in for an online dating portrait can be introduced to a photographers corporate photography business, wedding photography business or traditional portrait photography business.
So what is the best way for photographers to explore this new market and to jump in and get their feet wet? Advertising, Web sales and direct sales to online dating companies is not very efficient for a single studio. What's needed is to join a network of a professional photographers to extend your reach and develop your market. This is where Datingheadshots comes in. Datingheadshots offers photographers a syndicated network to join, advertise and exploit the new market that was created by the online dating industry for profile photos and digital portraits.
Datingheadshots currently operates in the top online dating cities in the United States and Canada. These cities have the highest proportion of fun, active singles in the United States and thus, has the highest users of online dating in the United States. CLICK HERE to Find an Online Dating Photographer Today!
Our list of cities includes but is not limited to:
Atlanta
Chicago
Dallas
Fort Worth
Los Angeles
New York
Oakland
Philadelphia
San Diego
San Francisco
Seattle
Washington
San Francisco
Aurora
Austin
Boston
Columbus
Denver
Houston
Las Vegas
Miami
Minneapolis
New Orleans
Phoenix
Baltimore
Buffalo
Charlotte
Cincinnati
Cleveland
Detroit
Durham
Indianapolis
Jacksonville
Kansas City
Memphis
Milwaukee
Nashville
Norfolk
Orlando
Pittsburgh
Portland
Providence
Raleigh
Sacramento
Salt Lake City
San Antonio
St. Louis
St. Paul
St. Petersburg
Tampa
Virginia Beach
DatingHeadshots realizes that quality professional photos not only enhance an individual's profile but more often than not are the sole determining factor in whether or not an individual is approached for a date.
Online dating photography provides easy access to a whole new client base, and Datingheadshots is here to show you how to make the most of it!
DatingHeadshots has worked with top internet dating services including Match.com, DateHookup.com, True.com, BlackPlanet.com and many more.
CLICK HERE to Find an Online Dating Photographer Today!
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